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I have built over a decade of expertise in brand messaging, tone and voice, content management, social media copy, creative strategy and production, social-first activations, experiential ideation, and conceptual campaigns.

I’ve managed to pull millions of views on TikTok videos, boost engagement on Instagram by 20%, increase YouTube video views by up to 35%, and develop the tone and voice for over 100+ feature film and television campaigns.

The bulk of my experience has been in entertainment, but I’ve also worked in health care, finance, retail, CPG, beauty, fashion, travel, home goods, nonprofits, education, and much more. From comics to Cats, narrative design to meme accounts — and somewhere in there producing a video book featuring Jamie Lee Curtis — I’ve done it all!

This includes doing things like:

  • Crafting brand messaging and tone/voice for social copy + art direction

  • Developing creative strategy from pitch through execution

  • Daily concepting around major brands

  • Writing organic and paid copy across social channels as well as email marketing campaigns, newsletters, blogging, and more

  • Managing teams of copywriters

  • Creative producing scripts, audio, and video assets

  • Measuring audience insights, sentiment, fanbase reactions, and community engagement

  • Collaborating with clients to ensure deliverables, contribute to ongoing campaigns, and handle crisis moments

  • minions-pantone-banana-yellow

    Minions

  • apple-tv-plus-napoleon

    AppleTV+

  • disney-minnie-mouse-social-media-instagram-copy

    Disney

  • turbo-tax-financial-social-media

    TurboTax

  • focus-features-social-media-copy

    Focus Features

  • mary-kay-beauty-social-media

    Mary Kay

  • Bravo

  • hbo-max-close-enough-copy

    HBO Max

  • dave-app-finance-copy

    Dave

  • Universal Pictures

  • Amazon Prime

  • Dolby

  • Jurassic World

going the distance: long-form copy

  • At BendHealth, care programs were created by psychiatrists, therapists, and coaches. The job was to translate complex mental health topics such as neurodiversity, ADHD, trauma, substance abuse, tech addiction, and more into language that anyone — whether ages 6-12, teens, or parents — could understand, resulting in happier patients and an increase of clients using BendHealth services.

  • Advekit is a concierge service that bridges the gap between therapists, patients, and insurance providers. Blogs were written with SEO in mind to increase Advekit’s reach and provide clinicians and patients alike with valuable info.